Creative Director // Brand Builder

obsessed with brands

that actually give a damn

Get in touch
A lovely asterisk always leads to more...

hi, I'm Nick.

Portland-based creative director, brand builder, and the guy sleuthing your brand’s complete origin story before we even meet.

I’ve worked with agency teams, established brands, and hungry startups, in retail, CPG, cannabis, alcohol, and digital spaces where getting attention is expensive and keeping it is harder.

My approach is simple:

Find your spark , say it consistently, and build everything else from there.

Sometimes that’s video. Sometimes it’s a complete operational overhaul. Sometimes it’s just having someone outside your business tell you what you already know but were afraid to say.

No matter what, it's you, not me.

Your own Swiss-Army Creative Partner

Nick Wichman Making Brands Happy
  • I’ve spent my career creating, refining and amplifying brands in ways that are emotive and resonant through digital and physical spaces.

    Need an outside perspective to help identify how/where to develop and execute new strategies? Reach out.

  • Spanning nearly twenty years, I’ve had the honor of developing strategic, brand-focused video and motion graphics in the retail and digital space. First-party and third-party data has proven that bespoke, high-fidelity brand content can disrupt and earn attention in ways that other media simply cannot. For the price, ongoing retail video and informational content can be created quickly, iterated infinitely, and audited with the help of modern tech to verify efficacy.

    Is your brand looking to add revenue-driving video to your marketing stack? Let’s talk.

  • Working within the rapidly changing and highly nuanced medical and adult-use market restrictions, I’ve delivered impactful branding, product marketing, and activations that capture attention, build affinity, and drive ongoing loyalty.

    (for clarity, I sell creative strategy, design, and development - I do not sell any infused products.)

    Looking for an experienced industry creative to help your team? Call me.

  • Since early 2023, I’ve spent my time researching, testing, and implementing time and money-saving processes to take advantage of the power generative artificial intelligence. Though nothing can replace the value of great creatives, AI can help bring concepts to life when time is limited and big ideas need a little extra support.

    Need insights to help your team work with AI, and not against it? Hit me up.

Grön Cannabis Edibles - Pips - Temporary Tattoos
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Good People,
Good Tequila
& good talk
make for a
good time.