KEYSTONE LIGHT CANHOLE
Keystone Light’s OOH agency created an offline summer campaign to turn the Keystone packaging into actual Canhole (Cornhole with a boozy twist) box. Beer drinkers took their empty Keystone Light box, popped out the perforated hole, and played a friendly game with their booze-buddies. As a digital extension, we created the Canhole flash game online where Keystone fans could battle for the spot at the top of the leaderboards. The game featured five level locations of varying difficulty, multiple hidden power-ups (found only on the bottom of Keystone Light cans), and two opponents, Keith Stone and the Jack Links Sasquatch.