Coors Light ColdFX App

Following the launch of Coors Light's Aluminum Pint resealable can, we created a photo and video effects app. We shot and rendered icy cold scenarios for fans to overlay onto their photos and videos. The app was launched for both iOS and Android devices. To raise awareness, we created a rich parallaxing site to highlight the effects within the app.

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THE CREATIVE TEAM

  • Creative Director – Marie Murphy
  • Copy Writer – Charla Grenz Solheim
  • Art Director – Nick Wichman (that’s me!)
  • Developer – Ben Brewer